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By Stefan Ouma

"Assembling Export Markets explores the origins of worldwide agrifood chains via an exam of the hot frontier areas of the worldwide clean produce industry that has emerged within the West African Republic of Ghana during the last decade"--

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Additional resources for Assembling export markets : the making and unmaking of global food connections in West Africa

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If these are recognized, it is usually in a top‐ down fashion. The sociology of markets (and, also to a lesser extent much of economic geography) has largely not addressed the more fine‐grained, “microphysical” processes and arrangements that produce market orders and subjectivities in situ. This represents a missed opportunity to link up questions of social theory and society‐/economy‐making more generally (Fourcade 2007). , Hughes 2001; Loconto 2010; Ramamurthy 2011; Raj‐Reichert 2013), but these are yet to be more explored in relation to a theory of market‐making.

In order to foreground the fact that markets need to be sociotechnically arranged on the one hand but invoke a particular type of agency on the other hand, one could rethink markets as sociotechnical agencements4 (STAs) (Callon 2007). Speaking to Foucault’s notion of dispositif (Foucault 1980: 194), as well as to Deleuze’s posthumous interpretation of it (Deleuze 1992), the term conveys the idea of a (spatial) array of heterogeneous elements that have been meticulously adjusted to each other. It deliberately transcends the dichotomy between human agents (those who arrange) and things that have been arranged (Callon 2007: 319–320).

It breaks with conceptions of economic agency in neoclassical economics in radical ways, but also with those popular in critical political economy and the sociology of markets. While the former has naturalized and universalized market behavior as utilitarian and calculative agency via the construct of the homo oeconomicus, the latter approaches have rejected this construct on the grounds of querying marketization 27 ideological or analytical misrepresentation, arguing that calculative behavior “is marginal and at best an ex post rationalization for choices grounded in other logics” (Callon & Muniesa 2005: 1230).

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