Download Blunders in International Business by David A. Ricks PDF

By David A. Ricks

This re-creation of errors in foreign company is considerably up-to-date and revised, packed with fascinating anecdotes, together with dozens of recent foreign company error. David Ricks has exposed many informative and exciting error that may make this booklet tough to place down.

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Consumers of wealthier nations, more aware of the health risks of smoking, are quite willing to pay a bit more for filtered cigarettes. In poor countries where life expectancy is often fewer than 30 years, the threat of death from lung cancer is lessened. Even if aware of the risks, the local smoker can usually neither afford the extra cost of the filtered cigarettes nor become too concerned about developing lung cancer at an advanced age. Consequently, the market for filter cigarettes in these countries is typically sluggish.

When this company was considering a name for a new soap powder it wished to market internationally, it wisely ran a translation test of the proposed name in 50 major languages. ” In other tongues, however, it did not translate so appropriately. In Gaelic, it became “song,” in Flemish it meant “aloof,” and it said “horse” in the language of one African tribe. In Persia, the name was translated as “hazy” or “dim-witted,” and to the Koreans the name sounded like a person out of his mind. Finally, in all of the Slavic languages the name was considered NAMES 37 obscene and offensive.

After expensive delays, it was discovered that wool originating in humid countries (such as Taiwan) loses moisture when shipped to dry countries (such as Iran), and therefore weighs less after being shipped! In some climates, packages must be specially designed to assure product survival. Quaker Oats, for example, uses special vacuum-sealed tins to protect its products sold in hot and humid countries. PRODUCTION 29 Local storage conditions also vary, and the package must be an appropriate size and shape.

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