By Brian F. Harrison
" American public opinion has a tendency to be sticky. even if the scoop cycle may perhaps quickly impact the general public zeitgeist approximately abortion, the dying penalty, or gun keep watch over, public help or competition on those matters has remained remarkably consistent over a long time. yet there are remarkable exceptions, quite with reference to polarizing matters that spotlight id politics. over the last 3 many years, public support
for same-sex marriage has risen from scarcely greater than a 10th to a majority of the inhabitants. Why have people's minds replaced so dramatically in this factor, and why so speedy? pay attention, we have to speak checks a conception that once well-known humans representing specific curiosity teams voice aid for a culturally contentious factor, they sway the critiques of others who determine with an analogous team, whether the curiosity crew and the difficulty to hand haven't any seen connection. actually this ebook indicates that the extra the message counters triumphing ideals or attitudes of a selected identification team, the extra persuasive it's. whereas prior reviews of political angle switch have checked out the consequences of message priming (who provides a message) on concerns at once on the topic of specific id teams, this learn is exclusive in that it appears to be like at how id priming impacts attitudes and behaviors towards a subject that isn't important or at once regarding the certain team. The authors end up their idea via a chain of random experiments trying out the optimistic results of identity-based messaging concerning same-sex marriage between lovers activities, spiritual teams, and ethnoracial (Black and Latino) teams. "--"American public opinion has a tendency to be sticky. even if the scoop cycle may possibly quickly have an effect on the general public zeitgeist approximately abortion, the dying penalty, or gun regulate, public aid or competition on those matters has remained remarkably consistent over a long time. yet there are awesome exceptions, quite with reference to polarizing matters that spotlight identification politics. over the last 3 a long time, public help for same-sex marriage has risen from scarcely greater than a 10th to a majority of the inhabitants. Why have people's minds replaced so dramatically in this factor, and why so quick? This e-book checks a thought that once sought after humans representing specific curiosity teams voice help for a culturally contentious factor, they sway the reviews of others who establish with a similar workforce, whether the curiosity workforce and the difficulty to hand don't have any visible connection. in truth the booklet exhibits that the extra the message counters winning ideals or attitudes of a selected id staff, the extra persuasive it's. whereas past reviews of political perspective swap have checked out the consequences of message priming (who gives you a message) on concerns without delay with regards to specific id teams, this examine is exclusive in that it seems to be at how id priming impacts attitudes and behaviors towards a topic that isn't important or at once on the topic of the specific crew. The authors turn out their idea via a chain of random experiments checking out the optimistic results of identity-based messaging concerning same-sex marriage between lovers activities, spiritual teams, and ethnoracial (Black and Latino) groups"--